Let us first understand what a proxy is; A Proxy is a system, router, or intermediary that interconnects the users and the internet.

In simple words, it can be said that a proxy helps users forward their requests to the internet and from there only, get the responses reverted to the users.

Proxies play a significant role in web hosting. Some of the merits such as enhanced performance of the website, access to the restricted resources, escalating the security and privacy, etc

will be discussed here.

Proxies help in masking the IP address of the user, resulting in a new identity that provides enhanced security to the user. Moreover, these help in identifying and blocking malevolent activity such as

cyber attacks.

In addition to that, it helps in providing a better working experience to the user by proving improved performance. It acts as a buffer and grasps frequently accessed content on the website which reduces the server load and hence,

saves the bandwidth of the hosting.

Another plus point of it is that it helps in retrieving territorially limited content. It bypasses the geo-blocks and enables the user to avail that content as well.

It is also advantageous for geologically targeted material, especially in the case of e-commerce. For instance, A company has to sell the products in the area where it is established.

so it can use proxy as it will help them to know the target market as per the location.